With its soft brown gradient and subtle concrete-look texture, this mat floor adds warmth and a natural feel to any photography setup. It’s a versatile choice that works beautifully for newborn, portrait, product, or holoday-themed sessions, offering a neutral base that complements both colorful and muted backdrops.
The mat floor adheres perfectly to the floor and does not wrinkle during photoshoot. It is made of thick neoprene material. The back is non-slip and rubber, and the top side is printed soft fabric. Because it is waterproof, it can be safely used for cake smash and bubble bath sessions. High-definition print with a realistic feel.
Product information
Rollable and flexible product
Waterproof and wipeable surface
High definition print with realistic feel
No glares
Reusable product - durable and tear resistant
Made in EU
Delivered in travel-friendly storage
Easy transport for shooting on locations
Product care
Wipeable and washable
Hand wash only
Do not tumble dry
Very durable, ideal for frequent use
Shipping & Returns
Shipping Policy
We process orders from Monday to Saturday. Any orders placed on Sunday will be processed the following Monday. Should there be any issues with your order, we will notify you via email.
All returns must be made within 30 days of receiving your merchandise. To ensure the fastest resolution, we encourage you to contact us within 3 days of delivery.
For more information about returns, please refer to our Return Policy.
VAT
Prices include VAT. For business clients that provide valid VAT number and customers outside the EU, VAT is not applicable and will be removed before completing the order. For more information visit our Terms and Conditions page.
Why FRAMATICA backdrops are trusted by professional photographers
The right colours
FRAMATICA backdrops are printed in our EU-based printing house. We use a specifically created colour profile for our backdrop material that ensures colour accuracy.
However, please keep in mind that every device screen shows colours differently and it’s best to use a calibrated monitor when choosing your backdrops. Don’t forget that each colour behaves differently depending on your camera brand, the source, and type of lighting; camera settings like colour temperature and similar.
Premium backdrop fabric
All FRAMATICA backdrops are produced in the EU, ensuring consistent quality and trusted production standards.
Our matte and soft fabric photographs beautifully, without any glares and reflections.
The colours are durable, and the fabric is machine-washable and easy to iron if needed.
Foldable, portable & studio-friendly
Framatica backdrops are foldable and easily portable to locations.
Compared to the bulky paper and canvas rolls FRAMATICA backdrops are easy to move around your studio. Fabric backdrops save a lot of space and give you an opportunity to have at your disposal plenty of designs for your setups. Shipping expenses are less than the ones that you have to cover on the big and heavy paper and canvas rolls.
EU-Made - quality and reliable shipping
Fast and hassle-free delivery across the EU with no customs fees.
For the UK and the USA, there are no customs duties applied.
One background – multiple looks
Discover the versatility of a single backdrop. With the right lighting and styling, you can use it across different types of photography – from corporate portraits to kids' sessions and creative editorials
Catwalk fashion portrait using the backdrop “Inkstorm”
Business portrait using the backdrop “Inkstorm”
Kids photography portrait using the backdrop “Inkstorm”
Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖
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Wipeable and washable
Hand wash only
Do not tumble dry
Very durable, ideal for frequent use
