This mat floor features a warm beige tone with a soft, cement-like texture that creates a neutral and organic base for a variety of photo setups. Perfect for newborn, kids, maternity portraits, holiday-themed photo settings, and other.
The mat floor adheres perfectly to the floor and does not wrinkle during photoshoot. It is made of thick neoprene material. The back is non-slip and rubber, and the top side is printed soft fabric. Because it is waterproof, it can be safely used for cake smash and bubble bath sessions. High-definition print with a realistic feel.
Product information
Rollable and flexible product
Waterproof and wipeable surface
High definition print with realistic feel
No glares
Reusable product - durable and tear resistant
Made in EU
Delivered in travel-friendly storage
Easy transport for shooting on locations
Product care
Wipeable and washable
Hand wash only
Do not tumble dry
Very durable, ideal for frequent use
Shipping & Returns
Shipping Policy
We process orders from Monday to Saturday. Any orders placed on Sunday will be processed the following Monday. Should there be any issues with your order, we will notify you via email.
All returns must be made within 30 days of receiving your merchandise. To ensure the fastest resolution, we encourage you to contact us within 3 days of delivery.
For more information about returns, please refer to our Return Policy.
VAT
Prices include VAT. For business clients that provide valid VAT number and customers outside the EU, VAT is not applicable and will be removed before completing the order. For more information visit our Terms and Conditions page.
Why FRAMATICA backdrops are trusted by professional photographers
The right colours
FRAMATICA backdrops are printed in our EU-based printing house. We use a specifically created colour profile for our backdrop material that ensures colour accuracy.
However, please keep in mind that every device screen shows colours differently and it’s best to use a calibrated monitor when choosing your backdrops. Don’t forget that each colour behaves differently depending on your camera brand, the source, and type of lighting; camera settings like colour temperature and similar.
Premium backdrop fabric
All FRAMATICA backdrops are produced in the EU, ensuring consistent quality and trusted production standards.
Our matte and soft fabric photographs beautifully, without any glares and reflections.
The colours are durable, and the fabric is machine-washable and easy to iron if needed.
Foldable, portable & studio-friendly
Framatica backdrops are foldable and easily portable to locations.
Compared to the bulky paper and canvas rolls FRAMATICA backdrops are easy to move around your studio. Fabric backdrops save a lot of space and give you an opportunity to have at your disposal plenty of designs for your setups. Shipping expenses are less than the ones that you have to cover on the big and heavy paper and canvas rolls.
EU-Made - quality and reliable shipping
Fast and hassle-free delivery across the EU with no customs fees.
For the UK and the USA, there are no customs duties applied.
One background – multiple looks
Discover the versatility of a single backdrop. With the right lighting and styling, you can use it across different types of photography – from corporate portraits to kids' sessions and creative editorials
Catwalk fashion portrait using the backdrop “Inkstorm”
Business portrait using the backdrop “Inkstorm”
Kids photography portrait using the backdrop “Inkstorm”
Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖Made in the EU 🇪🇺 Fast delivery ✈️No customs duties for the EU, the UK, and the USA 🔖
We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. You can find out more in our privacy policy, and manage your consent at any time.
Your privacy settings
We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. In some cases, data obtained from cookies is shared with third parties for analytics or marketing reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.
These cookies and scripts are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, suchas setting your privacy preferences, logging in or filling in forms. You can set your browser to block oralert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Analytics
These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.
Embedded Videos
These cookies and scripts may be set through our site by external video hosting services likeYouTube or Vimeo. They may be used to deliver video content on our website. It’s possible for the video provider to build a profile of your interests and show you relevant adverts on this or other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies or scripts it is possible that embedded video will not function as expected.
Marketing
These cookies and scripts may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies and scripts, you will experience less targeted advertising.
Facebook Advanced Matching
Facebook Advanced Matching can improve ads attribution and conversion tracking. It can help us reach better-targeted custom audiences through our ads. When possible, we will share with Facebook hashed information like your name, phone, email, or address.
Facebook CAPI
Facebook Conversion API Events (CAPI) help us better understand how you interact with our websites. They allow us to measure the impact of our ads on the website's conversions and they improve ads targeting through custom audiences. When possible, we might share with Facebook information like name, email, phone, address.
Wipeable and washable
Hand wash only
Do not tumble dry
Very durable, ideal for frequent use
